Spectral Games won a contract to develop games based on the Hot Wheels brand license from Mattel inc. As a result, the popular Hot Wheels cars feature augmented reality (AR technology) in the Track Builder game. In addition to the market demand as clearly signalled by the manufacturers, the actual needs of the players should be taken into account, resulting in products specific for the devices they purchase they so that they can take full advantage of their features.
Imagine looking outside and seeing today’s weather forecast appear before your very eyes on the window itself. Interesting, isn’t it?
Augmented reality is a technology that allows virtual objects to appear in the real world in real-time, enhancing our information about what’s happening around us. AR layers detailed information over what we see around us while still allowing us to navigate through the real environment.