AR experiences

We develop augmented reality (AR) applications and games for corporate usage and public distribution. We work with brands and agencies worldwide to create stand out, interactive content. The uses for AR are versatile and ever growing, and we are always seeking out new and innovative ways to harness the technology.


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Augmented Reality

Augmented Reality is a type of technology that allows us to bridge the gap between digital and physical worlds. It's enhanced version of reality where live direct or indirect views of physical real-world environments are augmented with superimposed computer-generated images over a user’s view of the real-world, thus enhancing one’s current perception of reality. This digital content can take the form of animations, text, image, games, videos, voice overs – or a combination of any digital content. The primary benefit of using AR is that it enables us to visualise and communicate ideas with an enhanced level of visual clarity and interactivity that simply can’t be achieved through any other digital methods.


TYPES OF AR

Location-based AR

We develop AR apps such that they optimally use the device’s GPS, compass, and accelerometer to accurately pinpoint location.

Marker-based AR

It pertains to the use of image recognition to identify visual markers on physical objects. Marker-based AR can be used to estimate the orientation and position of a camera with respect to the real world frame.

AUGMENTED REALITY PLATFORMS WE WORK WITH:

PROJECTS

  • Knightfall AR is an augmented reality experience that places you in the world of The Knights Templar, as they seek to defend the city of Acre from an invading army and protect Christianity’s most prized relic, the Holy Grail.
  • As a criminal investigator, you seek to ascertain the methods, motives, and identities of criminals. Using an AR-supported device with augmented reality technology from Google, you can select cases, scan rooms and find clues.
  • Your once faithful followers have revolted against you by renouncing their faith and tearing down your temples. Choose the role of one of three Greek gods to play in three unique campaigns.
  • Discover the thrill of building your own Hot Wheels track and then racing on your own customized creation! Actual Hot Wheels toys and track sets inspired this virtual version you can play anywhere, anytime!